How I'm about to lose my virginity and grow fur

Hello. I see that the headline hooked you in. Now whereas most of these catchy headlines exist to entice you into reading and then disappoint you with something unrelated to the title, I would never be that devious. For you see, today has been a momentus day, we have now got a Sky subscription and so are in the process of losing our Virgin Media account. Now what has this to do with entertainment you may ask, well it has everything to do with entertainment.

The way in which content is delivered and consumed is something that the industry needs to be more aware of. As you may have guessed by now if you've read my other posts, is that the big studios, record labels etc. are losing their stranglehold on an industry they have throttled for far too long.

As consumers our brand loyalty to a service is only as good as the quality and value of it. So if Virgin Media at some point catches up to the excellent Sky+ service (I know there's Virgin+ but it's not a patch), has as many channels (or at least more content you actually want to watch) and offers the same or better value for money than Sky then we may consider going back.

This teaches a very valuable lesson that I myself am learning. As one of these so-called middlemen, it's not enough just to say here you go, have a clown, jazz band etc., but there needs (and of course with Xi Entertainments, there is!) added value. So my example would be that if you want to make sure your event goes off without a hitch use our entertainment services as we will pair you up with only the best performers and ensure that everything goes smoothly.

FURRY MIC NITE

But wait, there's more! Having tried to convince myself that specialisation is the way forward I am now doing completely the opposite. That is why I'd like to introduce you to "Furry Mic Nite." A sort of variety night for the 21st Century, on the 9th May at the Smokestack, Lower Briggate, Leeds, there is going to be a night with Alfie Moore - Stand-Up Comedian, Harrison Richards - Mind-Reader and Maybe Myrtle Tyrtle - Newcastle based contemporary Bluegrass band. For all that it only costs £6 pre-order and £7 OTD. If you're interested please email me on hayden@xientertainments.com

Promoting and the agency go hand in hand. It's all hard work, but a night is tangible. Something for someone (and indeed anyone) to see what it is I do. I'm using the night as a way of providing entertainment but at the sametime showing that I know what it is my clients are looking for as well. I know their audience as well as they do.

The point I'm trying to make is that the lazy days of the 20th Century (not a typo) are coming to end with the possible exception of the tech industry. Everyone has to work harder which can only be a good thing for 99% of the world. I would feel sorry for the large companies, but then I remember, they've screwed me over for years. Now is payback time.